About Us


Our Vision

Our vision is to be the premier non-pharmaceutical program for seniors facing dementia by providing customized cognitive coaching to slow the advancement of dementia, improve quality of life, enable meaningful relationships with family and friends and build cognitive resilience

Our Mission

Our mission is to slow the advancement of dementia, improve the quality of life for seniors, create hope and meaningful relationships and use our business to bring joy to seniors.


We Believe

While dementia changes relationships, it doesn’t end them. Mom is still mom. Dad is still dad. Individuals challenged by dementia still want and need human interaction. That is why our programs focus on supporting those relationships.

We should have an attitude of gratitude towards our seniors..The individuals who went before us, built the society we now enjoy. We owe them a debt of gratitude.

Caregivers are the hands that pay what we owe to our seniors. You deserve our support. Individuals who provide care, whether professional or family, work hard. It is demanding work. Our programs are developed with you in mind.

We have a responsibility to support all people to age with dignity. With age comes vulnerability. We deal with a body that is less strong than it was at twenty. A mind that may be a little slower. We need a little more support. However, we are still adults. That is why our programs our not ‘childish’ but focus on adult ideas and topics.


We Also Believe

Life can be full of joy – no matter how old we are. Life should be joyful and filled with love. Our programs aim at fostering a sense of fun.

As we age, we still care about connecting with other people. Everyone has a fundamental need to connect. That need impacts our mental health. Strong social networks help us age well. Our programs encourage building and maintaining these networks.

And finally, we believe in drowning the evil of loneliness, isolation and despair in the abundant goodness of caring and connecting. That is what motivates us each and every day.


Our Programs

At Fit Minds, we understand that each of us has a fundamental need for social connection. This is why our programs are delivered by human beings – not computers. Our programs aim at building social connections and healthy social networks.

We also understand that each individual is unique. Everyone who uses our programs has a unique personality and situation. We incorporate this perspective into creating meaningful activities that support emotional and mental well-being. Our 2500+ exercise database provides novel and complex challenges across a range of cognition.

The individuals who deliver our programs are our secret sauce. They make all the difference. The women and men who deliver the Fit Minds programming in retirement communities, long term care facilities and individuals’ homes are our heroes.

Our Leadership


Nicole Scheidl

Nicole Scheidl

As one of the founders and creative minds behind Fit Minds Inc., Nicole has been creating cognitive stimulation therapy programming since 2010. An experienced curriculum developer, teacher and coach, she brings a wealth of experience to creating and teaching the Fit Minds Program.

Nicole has trained hundreds of professional and family caregivers who have touched the lives of thousands of individuals living with a cognitive impairment. Nicole is a sought after speaker. She has spoken across Canada and the United States on brain health and cognitive stimulation therapy programming. Contact Nicole.



fit mindsusa janet knupp

Janet Knupp

Janet has a 25-year track record of success leading start-up, turnaround and rapid growth organizations that require both vision and discipline in strategic planning. A passionate and influential leader who has been an invited speaker at some of the US’s most prestigious universities including Harvard Business School and the business schools at University of Chicago and Northwestern, Janet has also received numerous awards for transforming bold ideas into pragmatic policies and programs in K-12 and higher education.

After selling a private-equity based company she was leading last year, and watching her mother and others at an assisted living facility struggle with dementia, she partnered with Nicole to launch Fit MindsUSA. Contact Janet.







Our Beginnings